E69: How to raise millions in a week: The new rules of sports fundraising

In today’s podcast we wanted to talk about something happy, something fundamentally good.  And this week has seen the sports business at its very best.  Brilliant people using sport to raise enormous amounts of money for good causes.

So first up I spoke to Nick Rusling, founder and CEO of Human Race, and one of the creators of the2.6 Challenge, which was initiated by the mass participation industry in response to the postponement of events such as the London and Manchester Marathon, which has blown a £100million hole in the expected revenues of thousands of charities up and down the country.And then I talk to Luke Taylor, co-founder of Copa90, We R Interactive and Big Balls Media about the NHS Celebrity Cup, an esports tournament which pitted famous sport and entertainment stars and youtube influencers against each other, raising millions in the process for the national health service.Both campaigns mixed great ideas creative and strategy together with sport, celebrity and social media to brilliant effect.So I wanted to know how they did it and what the rest of us can learn from their experience.I think you’ll like it.https://www.twopointsixchallenge.co.uk/https://www.youtube.com/watch?v=7jEA1ddsvsY&feature=emb_logoIf there any other campaigns you think we should celebrate over the coming weeks and months, just get in touch with me or sean via UnofficialPartner.com or on our social channels.

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