The Playbook Podcast Trump’s Minnesota messaging shift
Jan 27, 2026
They unpack the White House changing tactics in Minnesota after a deadly shooting and the decision to bring in a steadier law enforcement figure. They contrast confrontational optics with a lower-key approach and explore political risks for Republicans on immigration messaging. They also preview a national tour focused on affordability and touch on renewed Iran tensions.
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White House Changes Minnesota Playbook
- The White House shifted tone and tactics in Minnesota after backlash to violent imagery and heavy-handed optics.
- Replacing visible hardline figures signals a move toward more controlled, professional enforcement messaging.
Tom Homan's Professional Cred
- Dasha described Tom Homan as a long-serving, respected enforcement professional who worked under both parties.
- She recalled interviewing Homan for an hour on her podcast and noted his reputation as an 'adult in the room.'
Optics Drove The Policy Pushback
- Kristi Noem and Gregory Bovino leaned into confrontational, militaristic visuals that became politically damaging.
- The administration appears to be pivoting away from photo-op enforcement to avoid repeating the fallout.