Everything You Need to Know About Jobs to be Done (JTBD) with Sera Tajima

In this episode, Sera, host & Founder of Conscious Tech deep dives on JTBD for technologists.

Chapters

(00:00:00) Introduction and Annoucements

(00:01:21) Why companies are dying quicker

(00:02:34) Why I like JTBD

(00:03:26) People are trying to progress in life

(00:04:18) The process of creative disruption

(00:05:20) Customers inadvertently lie

(00:06:11) JTBD theory and practice

(00:09:46) Examples of 3 dimensions

(00:11:29) Tony Ulwick’s 9 tenets of JTBD

(00:13:03) Incorporate JTBD into Your Process

(00:14:40) Investigate beyond the superficial layer

(00:16:47) 1. Define your market(00:17:56) 2. UX Research

(00:23:40) 3. Synthesize your research(00:24:22) 4. Map the job

(00:25:03) 5. Identify customer needs (example with ChatGPT and Claude)

(00:26:10) 6. Create JTBD statements(00:27:09) 7. Ideate solutions

(00:27:53) 8. Prioritization and planning(00:29:00) 9. Design and test

(00:30:00) 10. Refine and measure impact

(00:30:58) Bob Moesta’s Case study

(00:33:33) FAQ

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I'm Sera Tajima, Climate Tech Advisor & Investor. 🤙

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