Essay: Why We Made An App

This week:

You’d think that -- considering we just spent two years building our new What Can I Do? app -- that I’d have a really good answer for why we were doing it in the first place.

But I didn’t. Not until about a week ago.

I knew, of course, the practical reasons why it needed to exist, and I had a good idea of what I wanted it to look and feel like.

I knew it was the natural evolution and a significant missing piece of our work.

But I had never really interrogated myself to understand why I was so hell-bent on building an app -- a tool -- that gathered all the action steps we’d researched over the years, and made them accessible to anyone across the world, anytime they wanted or needed them.

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