Many SaaS startups are launched out of services companies. Yaw was running an agency building apps, and kept seeing a consistent pain point in his ecommerce clients’ workflows. So he built a SaaS product to address the need, and boom💥, his startup Malomo was born. This is a common founding story, but it’s often underappreciated as an entrepreneurial path. Hear Yaw’s story, and what other services founders can learn from his journey.

Key Takeaways:

[3:56] Best practices for building products that Yaw has learned as an agency founder and a SaaS founder

[11:36] Yaw's path from building products for others to building something of his own

[17:25] Validating a solution before building

[20:36] A walled garden between Malomo's product and services teams

[25:18] The role of services in a SaaS company

Mentioned in this episode:

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Yaw Aning, Cofounder and CEO of Malomo

Malomo

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