The Active Voice

The Active Voice: Ted Gioia and Mike Solana are fighting from the fringes

May 11, 2023
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INSIGHT

Distinct Identity in Media

  • The New York Times' subscription model allowed them to cultivate a distinct identity, unlike ad-revenue-based models.
  • This distinct identity proved valuable in the age of algorithm-driven content flattening.
ANECDOTE

Upworthy's Clickbait Downfall

  • Upworthy, once the fastest-growing media site, used clickbait headlines that ultimately lost audience trust.
  • This highlights the importance of trustworthiness over manipulative tactics for long-term success.
INSIGHT

AI and the Crisis of Trust

  • Technologies once increased trust (e.g., photos, videos), but now technologies like AI decrease trust.
  • AI chatbots, trained on human-generated content, often spread misinformation.
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