Plant-based Prodigy: Exploring Next Gen Foods' Ridiculously Disruptive Business Model

Following the largest Series A funding ever raised by a plant-based meat company, Singapore-based foodtech startup/multinational NextGen Foods is now ready to conquer the US. After that? The sky's the limit, thanks to a top-notch team and an innovative business model that has generated products like TiNDLE chicken. En route to the Food For Future Summit & Expo in Dubai, EPV founder and FoodTech Junkie Sharon Cittone connects with Alex Ward, food industry expert and COO of Next Gen, to learn more about their mission and recipes for success.

About Alex Ward

Alex has more than 25 years of experience in a B2B environment. He started his career selling consumer research programs to food companies in Europe. In 1999, he moved to Australia and then Singapore with a leading Internet audience measurement and research company, to establish the business for the Asia Pacific region. Since 2001, he has headed consumer insight, product innovation, and sales functions for the big brands in the flavor and fragrance industry, now joining Next Gen Foods to drive plant-based innovation.

Alex is a regular speaker at alternative protein industry events, and sits on the Academic Advisory Board for the Food Science and Technology faculty at National University of Singapore. He has a passion for the alternative protein industry and wants to help change the global food system to a model better suited to the needs of this time. 

Alex has lived in Singapore with his family for over 20 years, thoroughly enjoying the Singaporean craze for good food, and bringing TiNDLE, ridiculously good chicken made from plants, to the international stage.

About Next Gen Foods

Founded in 2020, Next Gen Foods is comprised of a team passionate about using plants to create food experiences so delicious and satisfying, it will make you forget why animals were used for food.  We at Next Gen Foods know that food universally plays an integral role in our lives. Beyond simply needing it to survive, food is often the key ingredient in our fondest memories — either as the meals directly or alongside the people you share meals with. Our goal is to create more of these precious moments to savour.  With an experience so enjoyable and tasty, it’s easy to save the earth.