High Frequency Leadership with Samantha Warren 192. To Niche or Not To Niche. Multipassionate Marketing (+ a new masterclass!)
Oct 11, 2022
Struggling to define your niche? Join the conversation on embracing authenticity over conformity in business. Discover how celebrating multi-passionate pursuits can create real impact and income. Personal stories inspire listeners to break free from traditional boundaries. Plus, get insights on a new masterclass designed to help you clarify your message and connect with a community of like-minded creators!
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Sam's Coaching Niche Evolution
- Sam started her coaching business focused on fat loss and built it to six figures.
- She shifted her niche as her interests evolved, introducing new topics to her community gradually.
Build Community Over Business
- Build a community, not just a business, to allow brand growth and pivots.
- Focus on being known, liked, and trusted to create income consistently.
Don't Arbitrarily Pick a Niche
- Stop forcing yourself into a niche arbitrarily when starting out; you won't know your ideal client yet.
- Focus instead on understanding yourself, your story, and your message authentically.