So, you’ve gained a following on social media… now what? The answer isn’t always clear and direct. What we have come to realize is that Instagram and TikTok are no longer (or perhaps, never were) places where you had to appear perfect to gain a following or appeal to a large audience.

It’s easier than ever to create content and connect to people through social media, but not many people aren’t talking about how to handle the immense growth and exposure that comes with being an influencer.

Sam Gwaz is a health coach and fitness influencer who, since growing her Instagram platform by 200,000+ new followers in the last 3 years, has had to grow along with her social media presence in many ways.

In this discussion, Sam and Chase talk about her growth and evolution as a health and fitness content creator on social media. They speak on the power of vulnerability in building confidence, Sam’s current struggle as a content creator, and how to reevaluate your social media presence to ensure you’re creating authentic content that’s aligned with your audience. Then, Sam shares her hopes for the future of social media along with a few pieces of advice for aspiring content creators.

Follow Sam Gwaz @thesamplan

Follow Chase on Instagram @chase_chewning

Follow him on Twitter @chasechewning

Episode resources:

Get one year free supply of vitamin D and 5 travel packs of AG1 at https://www.AthleticGreens.com/everforward
Get Paleovalley grass fed beef sticks for 80% off at https://bit.ly/beefsticks80
Silence in the Time of Noise by Erling Kagge
Sam first appeared on EF Radio in episode 201
Watch this video on YouTube https://youtu.be/y4yhrYtRaEk

EFR 598: Navigating Growth as a Social Media Influencer, Creating Authentic Content, and Finding Confidence Through Vulnerability with Sam Gwaz