Bloomberg Businessweek ICYMI: Apple’s AI Push to Hinge on Robots, Security, Lifelike Siri
Aug 14, 2025
Mark Gurman, Managing Editor for Global Consumer Tech at Bloomberg News, dives into Apple’s ambitious AI plans. He reveals details about a futuristic tabletop robot aimed for 2027, touted as a virtual companion. Also on the table is a new smart speaker with a display launching next year. Mark emphasizes Apple’s shift towards home security, identifying it as a major growth area. The conversation covers the evolution of Siri and upcoming hardware like the foldable iPad, shedding light on how Apple is reimagining its tech ecosystem.
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AI Brought To Life With A Tabletop Robot
- Apple plans to make AI tangible by combining models with physical hardware like a tabletop robot.
- The robot will move a display and interact with users to blend AI and real-world manipulation.
Home Devices Gain Visual And Conversational Upgrades
- Apple will introduce a HomePod with a screen next year that mirrors the robot's display functionality.
- The company is also redesigning Siri visually for multiple devices and for home products.
Home Security As An Automation Hub
- Apple is pushing into home security with cameras and doorbell products to compete with Ring and Nest.
- These devices will also act as sensors to anchor a broader home automation strategy.