The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
The principles of empathetic leadership: listening + imagination = look at problems differently
Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
The process of building great cultures: realise this hard-truth, people work for people, not for your company.
The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
Why brands must grow EXACTLY in proportion in their ability to stay GOOD

Fully eppy goes live Monday. If you enjoy the podcast.

Please share it with one friend, you’d really make my weekend. Thanks xx

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