Thriving Through Change: Franchise Insights from Cassidy Ford

In this episode of The Advisory Board Podcast, host Dave Hansen is joined by franchise community expert Cassidy Ford for an inspiring conversation packed with practical advice and meaningful life lessons. Cassidy, a seasoned franchise professional with over a decade of experience, shares her unique insights on navigating challenges, embracing change, and finding personal and professional success.The discussion kicks off with Cassidy's journey in the franchise world, from her whirlwind start with a Shark Tank-featured brand to her current role at EverSmith. Cassidy also opens up about living with Tourette’s syndrome, offering a candid look at how she’s turned adversity into strength. She shares how vulnerability, transparency, and a willingness to adapt have been crucial in her journey—not just in overcoming challenges, but in thriving through them.Key takeaways include:

• The Power of Feedback: How seeking and embracing constructive criticism can propel your growth.
• Navigating Challenges: Why the choice to “become better or bitter” shapes every struggle you face.
• Leadership and Listening: Lessons from Cassidy’s time managing franchisee relationships and the importance of truly hearing others.
• Embracing Change: Practical strategies for moving forward in times of uncertainty.
• Building Your Network: The value of creating a trusted circle of advisors and mentors.

Cassidy’s relatable stories—like throwing a fork at a potential franchisee due to a tic—and her unshakable positivity shine through, making this episode a must-listen for anyone navigating hurdles in their business or personal life.Special Thanks to ClientTether!
This episode is proudly sponsored by ClientTether, the ultimate CRM and lead follow-up platform for franchise professionals. ClientTether simplifies customer engagement and helps businesses grow with powerful tools for success. Learn more at clienttether.com.

Connect with Cassidy:
Cassidy invites listeners to connect with her on LinkedIn or via the contact details shared in her profile. Whether you're seeking advice or simply want to connect with a franchise leader who has walked the walk, she’s here to help.Don’t miss this insightful episode filled with wisdom, humor, and actionable advice!