111: Align Your Customer Experience, Marketing, And Shopify Store With The Real Needs Of Key Customer Segments

Growth Mindset? Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today's episode is Tim Ash, who’s an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

For nineteen years he was the co-founder and CEO of SiteTuners – A Digital Optimization Agency.

Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco and countess DTC brands.

What You Will Learn Today

• The benefits of personalized content for returning visitors.
• How to identify and cultivate high-value customers.
• The paradox of choice overload and customer paralysis.
• Benefits of a visual hierarchy by reducing distractions.
• Why you should sweat every customer-facing touchpoint including email, packaging, returns, chat, and phone.

Links And Resources Mentioned In This Episode

• TimAsh.com
• PrimalBrain.com
• Unleash Your Primal Brain Book | Get it now on Kindle or Audible
• SiteTuners.com
• Landing Page Optimization Book | Get it now on Amazon

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!

New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!

Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!

REWIND : EPISODE SPONSOR

Automated Backups. Painless Recovery.

Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.

Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.

So what do you do? You use Rewind to protect your Shopify store with automated backups.

Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.

The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.

Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.

Protect your business and get peace of mind with Rewind Backups. 

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