

#109 The UX Design Process in the Age of AI – Where Does AI Help (and Where Does It Hurt)?
Apr 17, 2025
The podcast dives into how AI is reshaping the UX design landscape. It examines the five key phases of UX design and where AI excels versus where it poses risks. Discussions highlight AI's impact on research, ideation, and testing, questioning whether it enhances design speed or quality. Importantly, it reminds designers that empathy and critical thinking remain essential, ensuring user experiences stay human-centered despite technological advancements.
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Sarcasm Detection Fail
- AI-powered sentiment analysis tools can misinterpret user feedback.
- An example is classifying sarcastic positive comments about app crashes as positive feedback.
Validate AI Insights
- AI excels at structuring, analyzing, and synthesizing UX research data.
- Treat AI-generated insights from tools like synthetic users as hypotheses, not facts, and validate them.
AI Can't Ask 'Why?'
- UX designers must look beyond surface-level patterns in data to understand the "why" behind user behavior.
- AI can summarize data, but humans must uncover the underlying reasons for user needs.