Business, Spoken
Deepfakes Are Evolving. This Company Wants to Catch Them All
Jun 28, 2024
Hany Farid, a leading expert in image and video manipulation, discusses the challenges of detecting deepfakes. He emphasizes the importance of using a combination of AI tools and manual forensic analysis to combat the evolving technology of deepfakes.
06:23
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Quick takeaways
- AI alone is insufficient; manual forensic analysis crucial for detecting deepfakes.
- GetReal Labs' innovative software uncovers clues in videos, combating evolving deepfake threats.
Deep dives
Detection Technology for Deepfakes
A new company, GetReal Labs, led by Hani Farid, is at the forefront of developing software to detect deepfakes. The technology identifies clues in videos that suggest artificial manipulation, thus unraveling scams involving fake job seekers and fraudulent activities. Deepfakes, generated by advanced AI, pose a real threat, with companies like Arup losing millions to such scams. The FBI has issued warnings about these deceptive practices, emphasizing the need for proactive measures to combat evolving deepfakes.
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