Deepfakes Are Evolving. This Company Wants to Catch Them All
Jun 28, 2024
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Hany Farid, a leading expert in image and video manipulation, discusses the challenges of detecting deepfakes. He emphasizes the importance of using a combination of AI tools and manual forensic analysis to combat the evolving technology of deepfakes.
A new company, GetReal Labs, led by Hani Farid, is at the forefront of developing software to detect deepfakes. The technology identifies clues in videos that suggest artificial manipulation, thus unraveling scams involving fake job seekers and fraudulent activities. Deepfakes, generated by advanced AI, pose a real threat, with companies like Arup losing millions to such scams. The FBI has issued warnings about these deceptive practices, emphasizing the need for proactive measures to combat evolving deepfakes.
Countering Deepfakes with Comprehensive Tools
GetReal Labs employs a mix of AI and manual forensic analysis to spot manipulated media, going beyond digital signatures to analyze metadata and visual discrepancies in images. The company's efforts extend to politics, aiming to combat deepfakes used to influence elections globally. As AI fakery becomes more pervasive, the arms race in detection tools intensifies, highlighting the necessity for continual innovation to tackle increasingly sophisticated deepfake threats.
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Advancements in Deepfake Technology and Efforts to Combat Them