The #1 Metric for Insurance Agency Success

Most insurance agency leaders focus on revenue, retention, and growth—but there’s one overlooked metric that could transform your agency’s future: Revenue Per Relationship.

In this episode, Brent Kelly breaks down why this powerful measurement matters more than ever and how it reveals the true value of your client connections. You’ll learn practical strategies to elevate client experiences, increase profitability, and create a culture of high performance and accountability.

If you're ready to break through growth plateaus, get more referrals, and lead your team with greater purpose and clarity, this episode is for you.

Discover:

• The #1 metric that drives long-term agency success

• How to deepen client relationships and grow without chasing more volume

• Why emotional intelligence is a business advantage

• How to shift from complacency to continuous improvement

Whether you’re an agency owner, sales leader, or producer, this episode will challenge the status quo—and equip you to grow smarter, not just bigger.

If you're ready to grow your agency, learn more about our programs at www.sitkins.com