Words That Move the World: Tim Kersten on Leading with Vision, Creativity, and Courage

In this powerful episode of the Going Big Podcast, Tim Kersten sits down with host Kevin Gentry for a candid, wisdom-filled conversation about leadership, legacy, and the lifelong pursuit of excellence. With more than 40 years of experience in nonprofit fundraising and marketing, Tim brings a rare combination of creative brilliance and deep humility to his role as Chairman and CEO of RKD Group—America’s largest direct response fundraising agency.

From helping iconic institutions like the Salvation Army and the Smithsonian raise hundreds of millions of dollars to crafting messages that have moved hearts and sparked action, Tim has spent his career proving that the right words, delivered at the right moment, can change the world.

But Going Big, as Tim shares, isn’t just about scale. It’s about courageous leadership, the power of storytelling, and staying rooted in purpose. He reflects on the mentors who shaped him, the importance of surrounding yourself with people smarter than you, and why real leaders must be both fearless and humble.

This episode is a masterclass in building something that lasts—whether you’re leading a team, launching a cause, or simply trying to make your work more meaningful. If you’ve ever wondered how to move people, inspire trust, or lead with bold conviction, Tim’s story is one you won’t forget.