The Next Next Filling the CRM Gap with AI: A Conversation with Anis Bennaceur
May 19, 2025
Anis Bennaceur, the co-founder and CEO of Attention.com, shares insights on transforming sales operations with AI. He explains how early challenges led to innovations using GPT-3 that address CRM gaps. The conversation dives into the nuances of building AI agents, balancing rapid product launches with innovation, and the necessity of user feedback in developing minimum viable products. Anis emphasizes the future of AI in business, highlighting enhancements in customer engagement and operational efficiency, and the strategic choices in the evolving B2B landscape.
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Empty CRM Frustration Sparks Idea
- Anis Bennaceur experienced firsthand the frustration of an empty Salesforce CRM during his first startup, especially as remote work began in 2020.
- This pain point inspired him to explore automating CRM filling using GPT-3, leading to the foundation of Attention.com.
Launch Fast and Validate Early
- Launch your product as fast as possible to get real user feedback and avoid building something users don't want.
- Test market interest by selling existing similar products to customers before building your own solution.
Start Small, Then Scale
- Target the smallest possible customers first to learn and iterate with forgiving users.
- Gradually scale to larger enterprises once your product and processes mature.