The Brewer’s Data Playbook: Step-by-Step Data Techniques You Can Use Today

Data is the secret ingredient to growing a successful brewing business. While brewing is a craft rooted in tradition, data offers actionable insights that can reduce costs, manage risks, boost revenue, and enhance efficiency. This webinar bridges the gap between recognizing the value of data and practically using it, even if you’re not a high- tech organization.

We start with how to ask the right questions: What problem am I trying to solve? What story does my data tell? How can I gain clarity into what I should look at?

From there, you’ll learn how to gather and prepare data effectively, from multiple sources like spreadsheets and ERPs to ensure clean, actionable datasets.

We’ll discuss building a data culture within your organization, emphasizing collaboration and ownership to drive the data quality needed for accurate insights.

Through demos, we’ll explore data visualization tools like Power BI and Tableau Public to organize and visualize your data for meaningful insights.

Finally, we’ll dive into targeted analysis and the future of brewing analytics. Whether it’s understanding customer behavior, optimizing product offerings, driving predictive insights or leveraging AI tools like GPTs, data helps align the art and science of brewing. Start small, think big, and let data be your guide to success. From crafting the perfect brew to optimizing your business and growing a data culture that will invigorate your organization, this webinar equips you with the tips and tools to tap into your data’s potential.

Michele Doyle is an innovative leader with over 25 years of experience driving business value through data-driven transformation. As Vice President of Data at Sennos, she advances the company’s data platform and capabilities, delivering actionable insights that empower customers across industries. In her previous roles, Michele has established analytics platforms, managed data operations, set architectural strategy and led cross-functional teams that united product owners, business leaders, and technical experts to drive measurable improvements.

A champion of building successful data cultures, she emphasizes collaboration and accessibility to extend data’s value across entire organizations. With expertise spanning machine learning, AI, and data governance, Michele bridges gaps between Operations, Product, and Technology to deliver innovative solutions. She believes the best data strategies combine creativity, teamwork, and really strong coffee.

Stay up to date with CBP: http://update.craftbeerprofessionals.org

Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/