Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas.

Highlights:

• Why customer personas are important
• Strategies for developing accurate customer personas
• Assembling a team to develop customer personas

Learn more about Chief Outsiders
Connect with Per on LinkedIn

Memorable Quotes:

"I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone."

"The persona is really good and really helpful for preparing for the call. But when you do the actual call, you know, presentation or phone call with the client, you have to leave everything behind and really listen to what they're saying."

"It is possible to go too much down a rabbit hole if you make a persona too detailed."

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