B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Developing strong customer personas w/ Per Ohstrom
Per Ohstrom, Partner and fractional CMO at Chief Outsiders, talks with Jeremy about developing customer personas.
Highlights:
- Why customer personas are important
- Strategies for developing accurate customer personas
- Assembling a team to develop customer personas
Learn more about Chief Outsiders
Connect with Per on LinkedIn
Memorable Quotes:
"I think marketing segmentation is a hugely important activity for companies to do. They can't be everything to everyone."
"The persona is really good and really helpful for preparing for the call. But when you do the actual call, you know, presentation or phone call with the client, you have to leave everything behind and really listen to what they're saying."
"It is possible to go too much down a rabbit hole if you make a persona too detailed."
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
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