This episode covers how to exceed your revenue goals through sales & marketing and lead generation!

This also covers:

· How to create inbound, outbound, omnichannel lead generation programs.

· Why lead qualification by MQL & SQL matters.

· The simple trick to creating engaging content.

· How to leverage people and technology to achieve your lead generation goals.

· Q&A on all things lead generation

Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!

About the Speaker: Jim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue. Jim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue. Jim currently lives in Boulder, CO and is an avid cyclist and skier.

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

Episode 24 FREE: Interview with the our beloved patron - the one, the only MARTINA NAVRATILOVA!