Improving efficiency is almost always easier and cheaper than generating new power, so efficiency should be our first target in energy transition. But it’s usually the last. And while there are very effective incentives for renewable energy, the incentives and programs for efficiency have been far less effective. In this episode we talk with efficiency guru and innovator Matt Golden about how to get away from efficiency incentive programs, and switch to performance-based markets for energy efficiency, plus how to standardize efficiency projects so that they are easier to understand, trust, and finance. Thanks to ideas like these, energy efficiency may be about to hit the big time.
