The Hustle Daily Show How Japan is crumbling under its tourism economy
24 snips
Aug 6, 2025 Japan's tourism boom has turned into a burdensome challenge. Communities are facing tough choices, with drastic measures like cutting down trees to control selfie-seeking crowds. The clash between economic benefits and residents’ quality of life is palpable. Local traditions are strained under the weight of overtourism, raising urgent questions about sustainability. Meanwhile, a new streaming service enters the market, and Taco Bell enjoys a surprising quarter—providing a lighthearted contrast to the serious issues at hand.
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Biei Cuts Trees to Deter Tourists
- The farming town of Biei cut down 40 birch trees due to selfie-taking crowds trampling farmland.
- The trees' removal failed; tourists shifted focus to other local attractions like the blue pond.
Japan's Tourism Boom Explained
- Japan's tourism surged to 37 million visitors in 2024 after years of struggling to attract tourists.
- A cheap yen, luxury hotels, and viral Instagram photos fueled this massive growth.
Omotenashi Under Pressure
- Japan's famous hospitality, omotenashi, is challenged by overwhelming tourist influx.
- The cultural value of honoring guests is strained by rude and disrespectful visitor behavior.