Season 8 | Ep29 Graham Cosgrave on growing MatchMedics by going niche and marketing to doctors worldwide

What happens when you go all-in on a niche? Graham Cosgrave shares how MatchMedics transformed from a traditional agency into one of Ireland’s leading medical recruitment brands by focusing solely on doctors.

On this week's episode of The RAG Podcast, I'm joined by Graham Cosgrave, Director at MatchMedics, a recruitment business specialising in placing doctors from across the globe into roles in Ireland.

Graham began as a recruiter and is now helping lead an international brand that’s relocating entire families, not just individuals. From six-figure results driven by content to high-stakes international events, MatchMedics is proof that a focused strategy and great storytelling can fuel serious growth.

In this episode, we discuss:

• Why they went from a multi-discipline agency to 100% doctor-focused
• How their brand strategy attracts doctors from South Africa, Europe, and beyond
• The power of podcasting, storytelling, and recruitment events to build trust and credibility
• What it takes to build a recruitment business that changes lives and not just careers

If you're looking to grow your brand, go niche, or build an international talent pipeline, this episode is packed with practical insight and inspiration.

Chapters

00:00 Introduction to Graham

03:13 Graham's journey in recruitment

05:53 The impact of relocation on lives

08:56 Transitioning to a niche market

11:56 Building a brand and marketing strategy

15:14 The evolution of roles and responsibilities

18:05 The power of content and online presence

20:49 Nurturing relationships and ambassador networks

23:49 The decision to focus on doctors only

26:57 Global recruitment strategies

29:56 Conclusion and future outlook

31:17 The impact of international medical professionals

34:06 Challenges in South African healthcare

37:40 The power of storytelling in recruitment

40:34 Building credibility through real experiences

43:00 The role of podcasts in recruitment

46:02 Navigating the Irish job market

49:19 Engaging with South African doctors

52:05 Investment in recruitment events

54:04 Long-term vision for recruitment success

01:01:51 The future of medical recruitment

__________________________________________

Episode Sponsor: Untapped

Untapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.

They’re providing top-class TEAMMATES, NOT OUTSOURCES! 

We use Untapped for Hoxo’s own offshore hires, and it’s been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. 

If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn’t on your radar for 2024, it should be!

Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!

Join the waiting list today so you don’t miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ 

__________________________________________

Episode sponsor: Hoxo

Recruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities?

Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead?

The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you:

• Identify warm leads already in your network
• Start meaningful conversations with potential clients and candidates—without feeling pushy
• Share content that gets noticed and builds trust – without spending hours online

Transform LinkedIn into an inbound lead generator in just 7 days!

This challenge isn’t about writing viral posts or spamming DMs.

It’s about small, proven actions that take just 20 minutes a day – and start generating results from day one!

Ready to unlock your LinkedIn potential?

Over 7,000 recruiters worldwide have already used this framework to generate inbound leads, grow their pipeline, and win more business. Now it’s your turn.

Join the FREE 7-day LinkedIn Challenge today and start unlocking the opportunities already in your network.

Head over to https://hubs.ly/Q031DT2s0 to get started. See you there!