On this episode of the Welcome to the Metaverse podcast, we explore the fascinating world of digital fashion with CEO & Founder of major digital fashion house The Fabricant - Kerry Murphy. 

The Fabricant has worked with some of the biggest brands on the planet including Adidas, Puma, Tommy Hilfiger, the recent H&M digital fashion campaign with Maisie Williams and are soon to launch The Fabricant Studio. There was no better person to talk about what is happening in this space with than Kerry, he gave some invaluable insight into where this is all going and the future of the metaverse.

I left this episode genuinely buzzing for the future of this space, there is some absolute gold from Kerry in this chat.

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This podcast is sponsored by the awesome Republic Realm who are a leader in metaverse innovation, investment, and NFTs. They are among the largest owners of digital real estate NFTs in Decentraland, The Sandbox and Axie Infinity to name just a few.

They’re also the creators of the Fantasy Islands metaverse NFT project, the ultra-luxury metaverse destination and community in The Sandbox and beyond.

You can find out more about what they are up to at republicrealm.com, join their substack newsletter with updates about the wider metaverse here realmroundup.substack.com and follow on twitter https://www.twitter.com/joinrepublic_RE and discord here discord.gg/ntSaG8b9sW

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As always nothing in podcast is financial or investment advice, always do your own research.

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Republic Realm's Links

Twitter : https://www.twitter.com/joinrepublic_RE

Discord : discord.gg/ntSaG8b9sW

Substack : realmroundup.substack.com

Website https://www.republicrealm.com

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The Fabricant's Links

The Fabricant Twitter : https://twitter.com/the_fab_ric_ant

Kerry Murphy Twitter : https://twitter.com/k3rrymurphy

The Fabricant Website : https://www.thefabricant.com/

The Fabricant Studio Discord : https://discord.gg/krHys5rcdD

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My links :

Twitter : https://twitter.com/metaverseluke

Email : metaversepod@gmail.com

To join my weekly NFT drops and metaverse newsletter, head to metaverseluke.substack.com

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In this conversation we talk about :

- Kerry's journey, how he discovered digital fashion and realised it was about to be the next big wave

- Why fashion is more than just clothes to keep us warm, it's a way of showcasing our identity and story - why digital fashion achieves this in a much more interesting way

- How avatars are going to be crucial to how me experience the metaverse and digital fashion aligns with this

- Major other use cases for digital fashion including more immersive shopping experiences and counterfeit protection

- The current struggles of the fashion industry and how digital fashion can help solve them, along with some of the problems still to be solved that the metaverse will amplify

- Some of the campaigns that The Fabricant have worked on that Kerry is most proud of and why they are moving to creating their own future with The Fabricant Studio

- Mapping out the full lifecycle of a garment and production process for digital fashion

- What needs to happen for digital fashion to go fully mainstream 

- The major opportunities ahead and how you can get involved