#45: Our Approach To Content Marketing

Discover how Drift is redefining content marketing by prioritizing accessibility over traditional gated strategies. Explore the evolution of SaaS sales from a controlling model to one that empowers customers, promoting transparency and trust. The 'IKEA model' serves as a guiding framework for adapting to modern buying behaviors, emphasizing the need for easy-to-find content. The discussion highlights a meaningful shift towards nurturing relationships rather than merely chasing conversions, urging a focus on customer experience and engagement.