Round Table China
China's picnic trend: Back to basics!
Apr 16, 2025
The rising trend of picnicking in China reflects a shift towards authentic outdoor experiences, moving away from elaborate setups to simpler, more spontaneous gatherings. Nostalgic traditions like communal dumpling making bring people together. The camping economy is booming, with a projected worth of 250 billion yuan by 2025, blending luxury and budget-friendly options. Additionally, the podcast dives into how gaming influences real-life perceptions, exploring the intriguing intersection of picnic culture and virtual experiences.
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Quick takeaways
- The rapid growth of outdoor activities in China is fostering a new picnic culture that prioritizes authentic enjoyment over curated aesthetics.
- The camping and picnicking industry is expected to reach nearly $33 billion by 2025, highlighting diverse consumer preferences from glamping to budget-friendly options.
Deep dives
The Rise of Outdoor Activities
Outdoor activities have seen a significant surge in popularity, with biking, camping, and RVing becoming trendy pursuits in recent years. This shift in lifestyle is largely driven by a desire for people to reconnect with nature and take advantage of pleasant weather. As spring sets in, the concept of picnicking has emerged, drawing on traditional images of checkered blankets and picnic baskets filled with gourmet food. Many young individuals now envision picnics as an opportunity to escape urban life and experience a simpler, more enjoyable way to appreciate outdoor settings.
