This week on the Be Epic podcast Matt sits down with Craig Geiger, full time instructor and Director of the newly launched Master's of Science in Marketing degree at the Walton College. To begin the episode, Craig and Matt discuss Craig's rich history in the consumer packaged goods industry, working across customer insights, sales, marketing and category management for Walmart, Kellogg, Kraft Foods, Campbell Soup Company, and more. Craig's background has positioned him perfectly to lead the new master's degree program with a curriculum designed specifically for students who are interested in a career in brand management, retail marketing and marketing services. As they continue through the episode they discuss the types of courses that students in this program will be able to take to prepare them to enter the fast paced and rapidly changing industry. They finish the discussion with a focus on how leaders in the industry will be able to participate in this master's program through partnerships and projects promoting experiential learning and networking. They then end the discussion with Craig sharing advice for prospective students on how to get into this program and how they can prepare for success. Learn more about the Master's of Science in Marketing here: https://walton.uark.edu/graduate-programs/