The decline of dating apps, and what could replace them
Jan 7, 2025
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Hannah Skelly, a fashion writer at The Times, shares her humorous yet disheartening tales from dating apps, while Dr. Liesel Sharabi, an expert in communication technologies, dives into the shifting landscape of modern romance. They discuss the alarming decline of dating apps as users express frustration and burnout. The conversation includes thoughts on what might replace these platforms, like AI and augmented reality innovations, and emphasizes the significance of genuine, in-person connections over algorithm-driven matches.
The decline in dating app usage reveals a growing fatigue among users seeking more meaningful connections beyond superficial interactions.
Experts suggest that future innovations using AI and augmented reality could enhance matchmaking by prioritizing quality connections over quantity.
Deep dives
Decline in Dating App Popularity
Recent statistics indicate a notable decline in users across the UK’s leading dating apps, marking the first year-on-year drop in their popularity. Tinder experienced a loss of 600,000 users, while Hinge and Bumble also lost significant user numbers, with Hinge dropping by 131,000 and Bumble by 368,000. This trend suggests a shift in user interests, where many are reconsidering the effectiveness of dating apps in fostering genuine connections. The presence of newer apps aimed at specific demographics, such as Sniffies and Scruff for the LGBT community, reflects a changing landscape in dating options.
User Fatigue and Burnout
Many individuals report feelings of fatigue and burnout associated with dating apps, stemming from the overwhelming number of options and the transactional nature of online dating. Users have become disillusioned with the experience, often finding that connections feel superficial or disposable. Interviews reveal that some people are reverting to traditional dating methods, such as meeting in social settings or casual encounters, in search of more meaningful interactions. This shift indicates a growing nostalgia for organic relationships and a desire for more genuine connections.
Challenges in Dating App Design
The design and algorithms of dating apps play a significant role in user experiences, where the mechanics can often reduce individuals to mere profiles rather than treating them as complex human beings. Users express frustration with the lack of innovation in the dating app space, as many platforms rely on basic swiping mechanics that have not evolved significantly. Experts emphasize the need for apps to focus on quality over quantity, suggesting that this might lead to stronger connections. As consumer expectations grow, there is potential for future advancements in technology, such as incorporating AI to enhance user experiences and foster meaningful interactions.
Official figures show that for the first time, people are leaving dating apps. So why the exodus? And could future apps - with AI and augmented reality - be any better at matchmaking?
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Guests:
Hannah Skelley, Fashion Writer and Stylist, The Times.
Dr Liesel Sharabi, Associate Professor of Human Communication and Director of the Relationships and Technology Lab at Arizona State University.