824: NEARbound marketing, connection CHEMISTRY, and the power of COMMUNITY w/ Paul Jones

Discover the secret chemistry behind human connections as we sit down with 'connection chemist' Paul Jones. Transitioning from the untamed rivers to the entrepreneurial seas, Paul unveils how genuine bonds are the bedrock of happiness and mental health. Together, we unravel why adults often stumble in their quest for connection and how shared experiences can break down walls, paving the way for deep, enduring relationships. Paul's work with Bridgio takes center stage as we examine the impact of community in not just our personal lives, but the business realm as well.

Ever wonder how brands like Jeep and Air Jordan have cultivated such devout followings? It's all about community, and in this episode, we uncover the magnetic pull of shared experiences and values. In this episode we go on a journey through the evolution of business outreach, from content-heavy campaigns to conversational platforms that encourage social learning. We'll spotlight the strategic edge community building provides, transforming customers from distant sales targets to integral parts of a brand's narrative.

And it doesn't stop at theory. In our discussion on Bridgio, you'll learn about Paul's pioneering approach to blending digital connection with community engagement. This service-software hybrid promises to revolutionize networking, using social learning theory to facilitate meaningful exchanges and set the stage for impactful, in-person meetings. Join us as we celebrate the power of community and look forward to more episodes that empower and inspire your entrepreneurial journey.

ABOUT PAUL
Paul Jones is a visionary dedicated to forging deeper human connections through community-building and innovative products. At the helm of Bridgio, a bootstrapped startup, he empowers businesses to go-to-market by cultivating vibrant communities. Beyond his entrepreneurial endeavors, Paul has also pioneered distinctive communities such as the Fractional Executive Collective and KickSaaS Founders, further solidifying his reputation as a leader in fostering authentic networks and relationships.

LINKS & RESOURCES
- Connect with Paul on LinkedIn
- Visit Bridgio’s Website