

Adam Popescu on narrative journalism
Apr 9, 2025
Adam Popescu, a seasoned journalist with work featured in top-tier outlets like The Washington Post and The New York Times, dives into the intriguing trade of Cordyceps fungi in Nepal. He shares valuable insights on pitching compelling narratives and the ethical responsibilities of journalists. Popescu also discusses his report on genetic advancements, including the implications of crafting a woolly mouse. His exploration highlights the intersections of culture, consumerism, and the complexities of ethical journalism in today's climate.
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Himalayan Cordyceps Trade Experience
- Adam Popescu traveled to the Himalayas multiple times and found the cordyceps fungi trade fascinating for its blend of culture, economy, and environmental impact.
- Picking cordyceps involves dangerous labor at 15,000 feet, linking local hardships to global consumer markets like Whole Foods.
Pitch with Access and Delivery
- To sell a pitch, demonstrate how you will access and deliver the story, not just the idea.
- Doing solid pre-reporting helps editors trust your story has legs and isn't speculative.
Returning for Deeper Context
- Adam revisits Nepal and Ladakh with a layered purpose to find stories, building a network to go beyond a surface, tourist-level view.
- His approach emphasizes contextual immersion over 'helicoptering in' for better storytelling.