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FROM PROFITS TO PROPHETS: WHY HAS BIG BUSINESS GONE WOKE?

A new #BattleFest recording from the Battle of Ideas festival 2021: https://www.battleofideas.org.uk/session/from-profits-to-prophets-why-has-big-business-gone-woke/

This debate was run in partnership with the Academy of Ideas Economy Forum.

Is it a positive sign that big corporations are starting to care about something more than profits? Are woke campaigns and branding a distraction from the need to provide good products and services that consumers want? Is there any truth in the critical joke ‘Get woke, go broke’? What does it mean for democracy if corporations play an increasingly activist role in pursuing a liberal agenda?

"Flawed Family"