Tech beat Trump's tariffs once. Can it happen again?
Nov 14, 2024
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Ed Brzytwa, Vice President of International Trade at the Consumer Technology Association, discusses the looming tariffs proposed by President-elect Trump and their potential impact on the tech industry. He emphasizes how these tariffs could lead to increased prices for consumer electronics and harm small businesses. The conversation also highlights the industry's pushback against these policies, the trade-offs of relocating supply chains, and the broader economic consequences. Brzytwa warns of possible retaliation, stressing the complexity of balancing trade and innovation.
Tech industry leaders warn that proposed tariffs could lead to significant price increases on consumer electronics, impacting sales and purchasing power.
The anticipated tariffs may disproportionately harm small businesses and startups by reversing their efforts to relocate supply chains and reducing competitiveness.
Deep dives
Trump's Proposed Tariffs and Their Impact
Donald Trump's administration is planning to impose substantial tariffs on all U.S. trading partners, with proposals of 10 to 20 percent on most imports and an alarming 60 percent on Chinese imports. This aggressive tariff strategy marks a significant shift from previous administrations, potentially covering trillions of dollars in trade. Companies, particularly in the tech sector, are already expressing concern, knowing that such cost increases will lead to reduced consumer purchasing power and, consequently, lower sales. In particular, the Consumer Technology Association has warned that increased tariffs could cause prices for laptops and tablets to rise by 46%, video game consoles by 40%, and smartphones by 26%, negatively affecting both industry sales and consumer choices.
Challenges for Small Businesses and Supply Chain Movements
The imposition of universal tariffs could disproportionately affect small businesses and startups within the technology sector, which make up 80% of the Consumer Technology Association's members. Many of these companies have already moved their supply chains out of China in response to previous tariffs, and introducing new tariffs would undermine those efforts. If a baseline tariff comes into effect, it could penalize businesses for making strategic relocations, potentially leading to a reversal of those decisions. The complexities of manufacturing consumer technology in the U.S. make this strategy challenging, as it often comes with significantly higher costs that could deter companies from a domestic shift.
Potential Retaliation and Broader Economic Considerations
There is growing apprehension about the retaliation that could occur if these tariffs are implemented, with countries like China likely to respond with their own measures against U.S. imports. Such retaliation could further restrict American companies' ability to export goods and might lead to pressure on U.S. businesses operating in those markets. The potential fallout extends beyond tariffs to include impacts on technology leadership and competitiveness, as other nations could employ tactics like digital taxes or localization requirements to undermine the U.S. economy. Analysts point out that imposing high tariffs could inadvertently destabilize the very economic relationships that the U.S. relies on for trade and national security.
President-elect Donald Trump has promised sweeping tariffs on all U.S. trading partners, including a whopping 60 percent tariffs on goods from China. And Trump’s allies are already plotting how to get them implemented. But tech lobbyists are preparing to fight back, with arguments about how tariffs will harm companies and worsen inflation. On POLITICO Tech, host Steven Overly chats with Ed Brzytwa of the Consumer Technology Association about the industry’s plans for the tariff war ahead.