Episode 761: Wednesday Weekly Win: How A Gut Health Expert Took Her Digital Offer To 500k and Sold Out 4 Launches in 48hrs - Hannah Aylward’s Digital CEO Success Story

May 14, 2025

Hannah Aylward, the dynamic CEO of HAN, empowers women battling chronic digestive issues with a unique approach to gut health. In the conversation, Hannah shares her transformative journey from novice to digital entrepreneur with half-a-million-dollar revenue, driven by embracing action over fear. She recounts her viral marketing success and discusses effective digital strategies for launches. The chat also delves into maintaining authenticity and overcoming self-doubt in entrepreneurship, combined with a dose of humor and astrology.

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ANECDOTE

Hannah's Early Small Launches

Hannah started with very small beta launches, signing up only two people initially.
She consistently repeated the process and grew to 18 launches with significant revenue.

ADVICE

Consistency Over Perfection

Consistency is key: Hannah credits repeated action, not perfection, for her success.
She recommends focusing on one approach and sticking to it until you reach your goals.

ADVICE

Power of Niching Down

Niching down is crucial for effective audience connection and sales.
Broad messaging about gut health was less effective until she specialized in chronic digestive issues.

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It's Wednesday, and you know what that means? Another Wednesday Weekly Win is here to fuel your soul and your business! Today, Jenni dives deep with the incredible Hannah Aylward, who went from being a total rockstar gut health expert with zero online marketing experience to a half-a-MILLION dollar Digital CEO!

In this powerful conversation, Hannah gets real about her early days in business and she reveals the cracks open the mindset shift that flipped the switch and changed everything. She's also spilling the beans on the surprisingly simple, yet wildly effective, strategy that powered 18 consistent launches and her impressive revenue growth. We're talking about what happened after she plugged into the principles of Business By Design, so prepare for some serious "aha!" moments in this one.

Hannah's story is a potent dose of actionable inspiration for anyone who's ever felt lost and is ready to create some serious wins. Get ready to have your perspective totally shifted!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @hannahaylwardhhc.

In this episode you’ll hear:

How Hannah initially struggled with her messaging around gut health and the crucial lesson she learned about niching down for better audience connection and sales
What she has learned about the power of consistent action over perfection
The way that Hannah used BBD as a practical application instruction manual to help guide her to “hockey stick” growth in business
Why she says being the CEO is a work in progress and what she is doing differently now at the level she is at
The importance of acting despite feeling fear and how she has consistently moved forward throughout her journey
What’s next on the horizon for this inspiring Digital CEO

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/761