The Mind Your Business Podcast

Episode 761: Wednesday Weekly Win: How A Gut Health Expert Took Her Digital Offer To 500k and Sold Out 4 Launches in 48hrs - Hannah Aylward’s Digital CEO Success Story

May 14, 2025

Hannah Aylward, the dynamic CEO of HAN, empowers women battling chronic digestive issues with a unique approach to gut health. In the conversation, Hannah shares her transformative journey from novice to digital entrepreneur with half-a-million-dollar revenue, driven by embracing action over fear. She recounts her viral marketing success and discusses effective digital strategies for launches. The chat also delves into maintaining authenticity and overcoming self-doubt in entrepreneurship, combined with a dose of humor and astrology.

46:56

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Episode guests

Hannah Aylward

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Episode notes

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Quick takeaways

Hannah Aylward's journey illustrates the transformative impact of mindset shifts and consistent action in achieving significant business success.

Focusing on a specific niche and understanding her audience allowed Aylward to connect deeply, enhancing her effectiveness and credibility.

Authentic messaging and a value-driven approach fostered genuine client relationships, emphasizing the importance of empathy and self-worth in business.

Deep dives

The Power of Spirituality in Business Growth

Integrating spirituality, energy, and mindset is crucial for achieving significant business success. This approach emphasizes inner growth, which complements external business strategies, allowing entrepreneurs to cultivate a fulfilling and impactful business model. Spiritual practices can help entrepreneurs realign their goals and charge their energy to foster creativity and innovation. Leveraging these principles can help digital CEOs grow their businesses beyond traditional metrics of success.

Intro

3min

From Coaching to Digital Success: A Gut Health Journey

10min

Viral Success and Personal Growth

5min

Embracing Action Over Fear

6min

Navigating Overwhelm Through Astrology and Humor

2min

Navigating CEO Growth and Self-Worth

13min

Niche Focus: Authenticity in Entrepreneurship

9min

It's Wednesday, and you know what that means? Another Wednesday Weekly Win is here to fuel your soul and your business! Today, Jenni dives deep with the incredible Hannah Aylward, who went from being a total rockstar gut health expert with zero online marketing experience to a half-a-MILLION dollar Digital CEO!

In this powerful conversation, Hannah gets real about her early days in business and she reveals the cracks open the mindset shift that flipped the switch and changed everything. She's also spilling the beans on the surprisingly simple, yet wildly effective, strategy that powered 18 consistent launches and her impressive revenue growth. We're talking about what happened after she plugged into the principles of Business By Design, so prepare for some serious "aha!" moments in this one.

Hannah's story is a potent dose of actionable inspiration for anyone who's ever felt lost and is ready to create some serious wins. Get ready to have your perspective totally shifted!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @hannahaylwardhhc.

In this episode you’ll hear:

How Hannah initially struggled with her messaging around gut health and the crucial lesson she learned about niching down for better audience connection and sales
What she has learned about the power of consistent action over perfection
The way that Hannah used BBD as a practical application instruction manual to help guide her to “hockey stick” growth in business
Why she says being the CEO is a work in progress and what she is doing differently now at the level she is at
The importance of acting despite feeling fear and how she has consistently moved forward throughout her journey
What’s next on the horizon for this inspiring Digital CEO