Human-First AI Marketing Podcast by Avenue9 AI Marketing Optimization with Badri Veera and John Karl from Crigloo
The Unified Marketing Playbook CMOs Shouldn't Ignore
In this episode of the Human-First AI Marketing podcast, Mike Montague sits down with Badri Veera and John Karl from Crigloo to explore how CMOs and marketing leaders can stop managing disjointed channels and start orchestrating unified campaigns with contextual AI.
They dive into how real-time budget optimization, persona-based targeting, and cross-channel orchestration are transforming how marketing teams work—without replacing human creativity. You’ll learn why AI should be your assistant, not your boss, and how to unlock new levels of performance without adding headcount.
Whether you're scaling a lean team or optimizing enterprise campaigns, this conversation brings practical insights on how to drive smarter growth, faster.
CHAPTERS
01:30 – What Human-First AI Actually Means for Marketers
03:00 – AI as a Marketing Teammate, Not a Replacement
05:45 – Why Siloed Campaigns Are Costing You More Than You Think
07:00 – How AI Unifies Channels into One Strategy
08:30 – The Orchestra Metaphor: Orchestrating Marketing Like Music
10:00 – Dynamic Budget Allocation in Real Time
12:15 – Persona-Based Ads and Unified Campaigns
14:30 – What Contextual AI Means (and Why It’s Powerful)
16:00 – RAG Explained: Feeding Your AI the Right Context
17:45 – How Non-Technical Teams Can Use AI Effectively
20:00 – Favorite AI Tools: ChatGPT, Claude, and Beyond
22:00 – Final Thoughts on Empowering Creativity with AI
24:00 – Where CMOs Should Start With AI
The Human-First AI Marketing Podcast is brought to you by Avenue9. We use artificial intelligence to amplify your unique voice, empower your marketing team, and enable your scaling business to achieve big-brand success.
Explore new avenues available with AI marketing at Avenue9.com.
We’re not just another AI company trying to build robots to replace you. We will help make you the hero. We’re marketers, too, and we get how important creativity, empathy, and human insight are when connecting with your ideal clients.
No matter where you’re starting from or how big your goals are, we turn modern marketing challenges into exciting opportunities. Let's get started with a discovery consultation!