Embedded finance is on a tear. McKinsey estimates the US market for embedded finance reached $20 billion in revenue in 2020, with Oracle seeing valuation reaching $7 trillion in the next 10 years. We sat down with legendary fintech thought-leader and influencer David Birch, Lisa Scott, EU CEO of global real-time payments network Banked, and Miroslava Betinova, head of fintech at Griffin, an API-first full-service bank to get the low-down on the future of embedded services, including the controversy and successes of Buy Now Pay Later (BNPL), digital identity, the future potential dominance of 100% digital banks, brands as banks and payments providers, the irrelevancy of physical banks, and more.