Marketplace Tech Brazil wants its consumers to control their digital data — by monetizing it
Jun 11, 2025
Brazil is pioneering a trial for a digital wallet that empowers consumers to control and sell their personal data. This groundbreaking initiative impacts data privacy laws and gives consumers a new sense of ownership over their information. The conversation delves into the balance between consumer trust and corporate responsibility, highlighting the evolving view of data as a valuable asset. Additionally, it touches on the challenges faced by smaller businesses in navigating these new data monetization strategies.
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Brazil's Data Wallet Trial
- Brazil is pioneering a national-scale trial of digital data wallets where consumers can sell their data to bidders.
- This program aims to balance data privacy with monetization by giving users direct control over their data.
Data Wallets Linked to Bank Accounts
- Data wallets intend to integrate with people’s bank accounts to allow automatic payment when data is sold.
- The implementation is still under study, reflecting the complexity of the system.
User Trust and Data Monetization
- People often trust companies with their data despite concerns, driven by need rather than belief.
- Viewing data as a commercial asset may shift focus to how much users get paid rather than ownership fears.