In this lecture, Dr. Jeff Myers addresses the topic of cultural power. In this first of two segments, he shares the story of Summit's evacuation during the Waldo Canyon fires and what the situation taught him about how to biblically utilize cultural power.

Dr. Jeff Myers is Summit's president and an acclaimed communicator. He's authored or co-authored several books, most recently writing the latest edition of Summit's Understanding the Times. Find him on Twitter @drjeffmyers.