Are Reform UK Good for Business? Zia Yusuf's Plan for Fixing Broken Britain

Jun 13, 2025

Zia Yusuf, Chairman of Reform UK and a tech entrepreneur who sold his business for £230 million, shares insights into the party's rise in popularity. He discusses his mission to reshape Britain's direction, tackling issues like illegal migration and NHS rebuilding. Yusuf believes in fostering a pro-success culture, eliminating income tax for low earners, and highlighting Reform UK's grassroots funding model. His vision positions the party as a disruptive force in UK politics, aiming to reward innovation and entrepreneurship while addressing public concerns.

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INSIGHT

Zero-Based Budgeting Needed

Britain's economic reform needs a zero-budget review to justify every pound spent.
Many EU laws remained after Brexit due to political decisions, limiting deregulation opportunities.

INSIGHT

Tax Hikes Hurt Small Business

Tax and wage hikes raise business costs that often force price increases or reduce hiring.
Policymakers overlook second and third order effects impacting small businesses and jobs.

INSIGHT

Cut Taxes to Boost Revenue

Increasing taxes like capital gains can decrease revenue by discouraging asset sales and encouraging tax avoidance.
Wise tax cuts can grow revenues by promoting economic activity and wealth retention.

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Rob talks to Zia Yusuf, chairman of Reform UK and successful tech entrepreneur who sold his company for £230 million. Yusuf talks about his experiences in business and politics and outlines Reform UK's mission to fundamentally change Britain's direction. Yusuf's shares his vision for fixing broken Britain, from stopping illegal migration to rebuilding the NHS and fostering a pro-success culture. With Reform now polling at 26-27%, Yusuf reveals his optimism for making Nigel Farage the next Prime Minister and transforming the UK into a country that rewards entrepreneurship, innovation, and hard work.

Zia Yusuf REVEALS:

Why Reform UK's have risen in popularity, growing from 14% to 27% in polls in just 8 months.
That Reform UK are close to becoming the largest party in the UK by membership.
Why he believes the UK's immigration policy has become unsustainable.
That Reform UK is built on a grassroots funding model, with over 90% of costs covered by membership fees and small donations, deliberately avoiding dependence on large donors to maintain independence.
The party plans to eliminate income tax on earnings below £20,000, reduce corporation tax thresholds and cut regulations to boost entrepreneurship.
Why he chose politics over starting another business.
Why Reform UK are like a startup, disrupting established parties.

BEST MOMENTS

"Anyone who has been brought up in the system, Tory, Labour, that whole westminster ecosystem, will be unable to fundamentally change how the system works and that is what we have to do."

"I love this country, it's given me so much opportunity. I'm going to stay and fight and I still think we can turn this around."

"We've got to change the culture in this country, return our culture to one where success is viewed as a good thing. Stop hating landlords, stop hating business owners, stop hating millionaires."

"We need to be clear that if you come here illegally, you will never get the right to remain under any circumstances and you will be deported to the country from which you came."

"When I first came into politics... I said this is still a country where people literally risk their lives to come to, even from France. If we're not careful, we will no longer have a country that people fall over themselves wanting to come to."

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

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