Finshots Daily Why is everyone excited about IndiaMART?
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Jun 28, 2025 Discover how IndiaMART has transformed from a struggling platform to a thriving B2B marketplace. Learn about its innovative subscription-based business model and effective customer retention strategies. Analysts are buzzing with excitement over its impressive revenue growth and strategic advancements. Join the discussion to find out what’s driving this resurgence and why it’s capturing attention in the business world.
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IndiaMART's Origin Story
- IndiaMART began as a website-building business linking exporters with buyers in 1996.
- They persevered through the dot-com crash and global financial crisis by pivoting focus and raising funds.
The Power of Network Effects
- IndiaMART's core strength is the network effect with buyers attracting more suppliers and vice versa.
- This creates a sticky ecosystem that lowers costs and drives operating leverage.
Growing Supplier and Buyer Base
- IndiaMART's supplier base grew from 55 lakh to 84 lakh with 13% annual growth since IPO in 2019.
- Paid subscribers are only 2.5%, but buyers have more than doubled, showing platform scale.