From unfulfilling job to selling $150k of diaries in 2018

How Tomas Stanford went from unfulfilling job to selling $150k of diaries in 2018

 

What you'll learn from this interview:

 

1) How Tomas and his partner Alex went from jobs they didn't like to starting their own business and selling $150k of diaries in 2018

2) The tactics Tomas used to market the product initially without spending ad dollars

3) How Tomas overcame the challenges of transitioning from employee to entrepreneur

 

My guest today is Tomas Stanford. In 2017 Tomas and his partner Alex were unhappy in their jobs and looking to start a business on the side. After a few attempts that went nowhere, Alex saw a gap in the market when she couldn’t find a yearly planner that was exactly what she wanted, and this frustration led to Saint Belford

 

Saint Belford is a brand that looks to provide its customers with the tools they need to improve their lifestyle, the main product being the yearly Curation Diary

 

What started as a $15k investment out of their Melbourne apartment grew to a healthy 6 figure business within 18 months of conception, and they now support various mental health initiatives such as Beyond Blue and R U OK?

 

I wanted to bring Tomas on the show to find out how he launched Saint Belford, how he grew it to beyond 6 figures and where he plans to take the business next

 

IG: @1omas & @saintbelford

W: 1omas.com & saintbelford.com.au