Money Maze Podcast cover image

Money Maze Podcast

32: Merck Mercuriadis - The Music Man : Play me that investment!

Apr 6, 2021
Merck Mercuriadis, CEO of Hipgnosis Songs Fund, has over 40 years in the music industry, collaborating with stars like Elton John and Beyonce. He discusses the transformation of music into a vital investment, with 90% of US households now subscribing to streaming services. Merck highlights how fair compensation for artists is often overlooked in revenue splits. He shares insights on acquiring 57,000 songs for £1.2 billion, the strategic marketing of classic hits, and the evolving landscape of music as both art and a lucrative asset.
53:05

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The emergence of music intellectual property as a new asset class is attracting significant investor interest and creating unique investment opportunities.
  • The podcast highlights the pressing need for fair revenue distribution for songwriters, advocating for changes in the power dynamics of the music industry.

Deep dives

The Importance of Music as an Asset Class

The conversation highlights the emergence of songs and music intellectual property as a new asset class, making significant waves in the investment community. With the increasing value of music assets, companies are now capitalizing on this by creating investment vehicles tailored to attract institutional and retail investors. The CEO of Hypnosis Songs Funds emphasizes that music revenues are part of the cultural fabric of individuals' lives, providing a predictable and reliable income stream. As more investors seek to diversify their portfolios, music offers a unique opportunity with a long lifespan for earnings, elevating its status in the financial market.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode