Talking Tokens Rubail Birwadker | How Visa Will Dominate Crypto Payments
May 6, 2025
Rubail Birwadker, SVP at Visa, shares insights on the company's ambitious journey into the crypto realm. He discusses innovative ways Visa is integrating crypto into traditional payment systems, enhancing security and customer experience. The conversation dives into stablecoin adoption, particularly in Latin America, showcasing a new card aimed at improving financial access. Rubail also touches on the complexities of cross-border transactions and the need for regulatory clarity while reflecting on the balance between career and family in this rapidly evolving industry.
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Visa's Seamless Global Payment Experience
- Visa focuses on delivering a consistent, secure payment experience globally, no matter the form of money or location.
- They aim to extend this experience seamlessly from physical cards to online, app, AI-driven commerce, and crypto.
Visa’s Crypto Volume Milestones
- Visa has been involved in crypto for over five years, focusing on interoperability between traditional cards and crypto.
- They have processed about $95 billion crypto purchase volume and $25 billion spent via Visa cards on crypto assets.
User-Centric Growth Strategy
- Focus on creating a delightful, secure, frictionless payment experience regardless of payment form or currency.
- Follow consumer preferences closely and continuously innovate to integrate stablecoins and crypto seamlessly.