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Drilled

S3, Ep 1: The Father of Public Relations

Jan 21, 2020
Exploring the origins of Big Oil's propaganda machine and its effectiveness, from Standard Oil to the first P.R. guy. Uncovering the manipulation of public perception through historical tactics. Investigating the influence of Ivy Ledbetter Lee in shaping corporate propaganda for Rockefeller and Standard Oil.
17:23

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Podcast summary created with Snipd AI

Quick takeaways

  • Big Oil's propaganda machine draws on old tactics, including greenwashing to shape perceptions.
  • Ivy Lee's PR strategies, like corporate philanthropy, influence modern oil companies' disinformation campaigns.

Deep dives

The Origins of Big Oil's Propaganda Machine

Big Oil has a long history of using propaganda strategies to influence public opinion and protect its image. They've adopted tactics from the tobacco industry, aiming to promote themselves as green companies. These efforts go beyond science denial and include creating positive perceptions through extensive advertising and PR campaigns. By shaping American opinions on energy and the environment, Big Oil's propaganda machine continues to be effective.

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