Drilled S3, Ep 1: The Father of Public Relations
4 snips
Jan 21, 2020 
Exploring the origins of Big Oil's propaganda machine and its effectiveness, from Standard Oil to the first P.R. guy. Uncovering the manipulation of public perception through historical tactics. Investigating the influence of Ivy Ledbetter Lee in shaping corporate propaganda for Rockefeller and Standard Oil.
AI Snips
Chapters
Transcript
Episode notes
Big Oil's Propaganda
- Big Oil's strategy goes beyond science denial, encompassing broader propaganda techniques.
- These tactics shape public perception of the industry's environmental impact and importance.
Rockefeller's Image Rehab
- John D. Rockefeller hired Ivy Lee to improve his image after the Ludlow Massacre.
- Lee created a false narrative, blaming labor organizers and even a brothel.
The Ludlow Massacre
- The Ludlow Massacre involved Rockefeller's Colorado Fuel and Iron Company.
- Strikers protesting poor conditions were met with violence, resulting in the deaths of over 60 people.