This week on the Smart in Public podcast, the Katies welcome Eleanor Hawkins, author of the Axios Communicators newsletter to discuss the evolution of communications roles, the impact of AI on the industry, and the importance of authentic leadership.

Eleanor shares insights and predictions into the communications industry based on her work on the Axios Communicators newsletter, including the challenges faced in the current job market, the dynamics of the return to office, agency struggles, and the future skills needed for communications professionals in the age of AI.

For all of those who are not subscribed to the Axios Communicators newsletter, what are you even doing?? Sign up here: https://www.axios.com/signup/communicators

Chapters

02:11 - The Impact of Axios Communicators
06:48 - Eleanor Hawkins' Journey to Axios
12:21 - The Evolution of Communications Roles
20:17 - The Shift Towards Authentic Leadership
24:27 - AI's Role in Communications
29:50 - Future Skills for Communications Professionals
31:52 - The Challenges of AI in the Workforce
34:46 - Current Trends in Comms Job Market
38:50 - The Return to Office Dynamics
40:58 - Agency Struggles in the Current Market
45:44 - Effective Storytelling in Communications
50:27 - Companies to Watch in Communications

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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

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