ThePrint ThePrintPod: MP govt hits ‘like’ on tribal influencers, grooms them to be its digital messengers
Jun 16, 2025
Iram Siddiqui, a special correspondent at The Print, dives into Madhya Pradesh's innovative digital literacy program aimed at tribal influencers. She discusses how the initiative empowers these influencers to counter misinformation and promotes local culture. Workshops enhance their social media skills, fostering a sense of unity among diverse tribal clans. Empowering these digital messengers not only fights misinformation but also amplifies traditional narratives, showcasing the transformation of communication in modern tribal communities.
AI Snips
Chapters
Transcript
Episode notes
Govt Trains Tribal Influencers
- Madhya Pradesh government trains tribal influencers to counter misinformation and promote policies digitally.
- This aims to unify tribal clans and create financial independence while spreading accurate info on initiatives like Operation Sindhur.
BJP's Tribal Outreach Strategy
- BJP increased tribal outreach through memorials and policy changes to regain tribal voter support.
- Efforts included honoring tribal icons and legalizing tribal heritage liquor to strengthen identity and votes.
Program Unifies Tribal Clans
- Officials defend the program as a tool to unify diverse tribal clans under one identity.
- It is presented as a non-political move fostering unity among tribal communities.