TED Business How to get people to do what you want | Barry Sonnenfeld
10 snips
Oct 6, 2025 
Barry Sonnenfeld, renowned director of hits like Men in Black and The Addams Family, shares insights from his impressive 40-year career. He discusses how embracing pessimism helps enhance creativity and the art of subtle comedy. Sonnenfeld emphasizes the importance of punctuality and advises against traditional career paths. He recounts playful strategies to handle bullies and advocates for clear communication in decision-making. Through humor and wisdom, he illustrates the power of adaptability in filmmaking and life.
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Use Pessimism As A Relaxation Tool
- Embrace pessimism to relax: expect problems so success feels like a win.
- Under-promise and over-deliver to manage expectations and reduce stress.
Never Tell The Team It's A Comedy
- Avoid telling collaborators you're making a comedy; let them play reality.
- Keep actors grounded so the audience discovers the humor, not the performers.
Being Early Is Being On Time
- Be punctual: arrive early instead of relying on being 'on time.'
- Treat being on time as late to avoid problems and missed expectations.