Flush with ideas to end pollution - period with Martha Silcott, Founder of FabLittleBag

Today I’m joined by Martha Silcott, Founder of FabLittleBag.

Martha invented FabLittleBag after she was forced to smuggle her used tampon from the bathroom to her handbag at a friends dinner party when faced without a bin in their downstairs loo. The experience was so awful that she decided to do something about it and the more she looked into it, the more she was horrified at the impact of flushing tampons and pads down the toilet.

Determined to bring her invention to market she left the corporate world behind and set out to change the world, one FabLittleBag at a time, with her now patented disposal bag.

FabLittleBag exists to protect rivers, oceans and beaches from the pollution caused by flushed period products. With the UK alone flushing 2.5m tampons and 1.4m pads down the toilet each day, it’s a big issue. FabLittleBags are also made of plants (which means they are carbon reducing) and recycled plastics, supporting the circular economy of waste.

With FabLittleBag, Martha is on a mission to educate and convert flushers into being binners and help people who menstruate by making an often awkward and uncomfortable experience become one that enables them to feel good, hygienic, and confident.

In this episode we discuss:

• Asking the right person the right question at the right time
• Naming your business, under pressure
• Why perfectionism is the enemy of progress
• Creating empathy
• The costs of fund raising
• And much more!

Links:

• Checkout FabLittleBag - https://fablittlebag.com
• Surfers Against Sewage - https://www.sas.org.uk
• Marine Conservation Society - https://www.mcsuk.org
• Here We Flo - https://www.hereweflo.co
• Listen to our episode with Lottie Unwin - https://open.spotify.com/episode/2iRxjMLNUXviNhpVPJXmiE?si=50ycebb2SKy3CuYJcYeVZA
• Listen to our episode with Devin Hunt - https://open.spotify.com/episode/4JYwEzyipbroKM59ISB805?si=vAPKNVclS9iiurMKA0oaHw