Female Startup Club Fave Hits: How to have Rihanna and Jay Z invest in your company, with Denise Woodard, founder of allergy-friendly snackbrand Partake Foods.
Joining me on today’s episode is Denise Woodard, Founder of Partake food, the gluten-free, vegan, and allergy-friendly snack brand working to eradicate childhood food insecurity.
The lightbulb moment came as Denise’s 1-year-old daughter Vivian was diagnosed with several difficult food allergies, both limiting her diet and making the eating process a whole less fun. A nudge in the right direction from nanny Matha, and a bump-in with a stranger suggesting Denise enter a local pitch competition, and Denise ended her decade long career with coca-cola to pursue this idea full-time.
Partake was founded, the US-based line of super yummy snacks that are now in more than 6,000 retail stores across the US including Target and Whole Foods, on their mission to make better-for-you, safe snacking enjoyable, inclusive and accessible
In this episode, we chat about Denise’s purpose-driven approach to creating this company, how she got the likes of Rihanna and Jay Z investing in her business, and what the early grind looked like for her when she was just starting out. Some of our fave takeaways centre around the importance of getting as close to people as possible, using the value of email and text marketing (an absolute must in 2022!) and being willing to start small.
Let’s get straight into it!
LINKS WE MENTION:
Partake Food's Website
Partake Food's Instagram
Denise’s Instagram
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