Webinars are on every marketer’s to-do list.

But no one knows how to run it.

Either no one shows up or the wrong folks do.

But Mason here is an exception

Every quarter, he conducts a webinar.

The meeting is full of his ICP.

Just his ICP.

He bags 8 deals with an average value of $30,000.

How?

He has a pre-webinar and post-webinar process.

Pre-webinar

During the webinar

(Of course, this relates back to his service.)

Post-webinar

Yes, this is pretty time-consuming.

If you start from scratch, it’ll take to months to figure out the process.

So, don’t.

Listen to the podcast and hear Mason talk about his strategies.

He has an 8-page process doc.

He builds the entire thing in a day.

Runs it for 6 weeks.

Don’t reinvent the wheel.

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Parteien, Pinunsen und Proteste - Lobbyland #33